By Anote Ajeluorou
Nigeria has had a fairly robust book publishing history
starting from the establishment of University College, Ibadan (UCI) in 1948.
With a promising academia and scholarship, which such milestone institution was
bound to generate, some of the leading publishers from the United Kingdom such
as Longman, Heinemann, Oxford University Press, Cambridge University Press, etc,
took steps to be part of the new beginning that UCI represented.
Ibadan also
naturally became the pioneering city of publishing in the country, as these
publishers for the city congenial to set up shop. Expectedly, Ibadan lived up
to expectations, as the young institution soon began to produce prodigious
talent in all spheres of scholarship. From school texts to literary works to
leisure reading materials, the arena became vibrant both for the publishers and
writers. Publishing became big business, especially as the need to fill the
literacy level became high and school enrolment also rose phenomenally.
The trend was raised
a notch higher at independence and beyond with Nigeria poised for the path of
greatness it heralded with its abundant resources both human and material. But
there was a temporary halt with the outbreak of the fratricidal civil war. When
the war ended in 1970, the book industry picked up pace once again. It wasn’t
just the old, foreign publishers any more doing business; local publishers saw
the need to be part of the ever-expanding book terrain occasioned by rapid
expansion of schools, universities and allied institutions. The trend continued
till the mid 1980s when the bubble burst with the introduction of Structural
Adjustment Programme (SAP) by the Ibrahim Babangida administration in 1986.
The devastating
effect of that economic policy hit all sectors of the economy. But it appeared
the book publishing industry and the education sector were worse hit. The
foreign publishing houses could not repatriate their invested funds; local
purchasing power became drastically low such that purchase of books dropped
radically. It gave way to the era of handouts in universities as books became
scarce. Also, the three paper mills at Iwopin, Jebba and Oku Iboku gradually
grinded to a halt, as paper import became the norm and still remains so till
date with its attendant economic haemorhage for the country.
The foreign
publishers soon pulled out of Nigeria thus leaving their local inheritors who
were now faced with how to save an endangered business. It wasn’t just books
that were hard hit. Education also began to suffer acute neglect from
government, as it could find resources to fund it properly. A brief period of
mixed military-democratic government saw many states introducing free education
in primary and secondary schools. It came with free books being freely
distributed to schools for pupils and students. Rather than strengthening the
book chain, it further caused chaos in the sector.
Some of the books
did not only fit, they were grossly mismanaged. Some found their ways into the
open market and were sold by unscrupulous persons even when ‘Not for Sale’ was
clearly marked on them. After this, things went from bad to worse, with
education getting smaller and smaller budgetary provisions far less than the 26
per cent stipulated by UNESCO.
This situation made
linguist and African languages expert, Prof. Emmanuel Nnolue Emenanjo to proclaim
in a recent lecture, “Nigeria is a chronically bookless country and most
Nigerians are neither great lovers, great buyers, avid readers, nor fanatical
users of books!”
He continued, “Nigeria
produces less than one percent of her actual book needs, which should now stand
at some 199.76 million books per year. This calculation is based on a modest
estimate of four – six books per child in primary school, for 20.4 million
pupils; eight books per student in the secondary school, for 6.4 million
students; and eight books per student for close to one million students in
tertiary education…
“Nigerians have the
lowest rate of paper consumption in the world with only 3 kilos of printed
materials per person, per year as against South Africa, with 100 kilos,
Europeans with 250 kilos, Americans with 270 kilos and Japanese with 300
kilos”.
This is a grim
prospect for the country’s educational and book industry. But government and
policy makers don’t seem to have a clue how to stem the tide. Supposed
beneficiaries, Nigerian students, are therefore worse hit by such bookless
prospect dodging their heels.
SINCE the collapse of Heinemann’s African Writers Series
(AWS), which late legendary literary icon, Prof. Chinua Achebe pioneered as
editorial adviser, with the publication of his iconic novel, Things Fall Apart in 1958, publishing of
literary works in the country and Africa plummeted. This led to the era of
self-publishing and the rise of a few small scale publishing houses that
specialize in fiction or literary publishing. A few example in Nigeria in recent
years include Ibadan-based Kraftbooks Ltd and Bookcraft; Lagos-based Farafina
(publisher of Chimamanda Adichie, Sefi Atta and Eghosa Imasuen); Abuja-based
Cassava Republic Press (publisher of Lola Shoneyin and Toni Kan); Jalaa Writers Collective (publisher of
Akachi Ezeigbo, Jube Dibia), Parresia Publishers (Molara Wood, Abubakar
Ibrahim).
Some of the old
publishers, seeing the apparent boom in literary publishing by efforts of
self-publishers and smaller ones, have tried to come into the fray, but with a
measure of half-heartedness that hasn’t delivered. Macmillan Publishers used to
have a literary series called ‘Pacesetters’ back in the 1980s. It died years
ago from SAP-induced problems. Its new imprint, ‘Night & Day’ is
floundering; its authors are not promoted and so unknown and unread.
Ibadan-based
University Press Plc tried to introduce ‘New Horizon’ but it’s yet another
failure, as no meaningful book has come out of that effort. Longman Plc also
tried to revive its previously famous ‘Drumbeat’ series that nurtured a
generation of young and adult readers in the 1980s and 1990s. But lack of
promotion of its new titles made the effort fall flat on its face. Nelson
Publishers, one of the old generation publishers, has made a fairly successful
effort of literary publishing of late. Dr. Wale Okediran’s Tenants in the House, a work depicting intrigues in the Federal
House of Representatives, has been signal a near comeback for the company into
fiction terrain. A lull ensued that was only broken last year when it came out
with a short story collection titled, Dream
Chasers, in its new series.
HOWEVER, while literary writers (authors of fiction – drama,
novels, short story, poetry, etc) are having a hard time getting the attention
of the big publishers, authors of academic works or school texts have continued
to be the brides to be wooed. This is so because with the economic hardship
publishers encounter, it has engendered in them instinct for survival. And
survival means that they cut down on what they presumably regard as luxury
publishing, which literary publishing represents, as there is little patronage
on account of poor book promotion and low purchasing power of majority of the
populace. Textbook publishing has then become the name of the game, as it
guarantees return on investment, as school and students are bound to buy
recommended textbooks for class work.
Only the recommended
literary texts continue to thrive in the unfriendly book-publishing environment
and the big publishers are doing their best to fill it. From reports of profit
profiles, they have been making it big. Indeed, this has given impetus to
school text authors in tertiary institutions, and secondary and primary
schools, as there are ready buyers and readers for their books. This is where
literary text authors have lost out except the few whose texts make it to the
syllabuses of examination bodies.
Authors of school
texts or texts recommended by examination bodies have a ready market. Most
times, the big publishers actually commission authors to write books
specifically tailored-made to such objectives, as they also go the extra miles
to woo educational officials to have their books in school syllabuses thus
creating unhealthy competition among themselves. The big publishers, represented
by Nigerian Publishers Association (NPA), have often accused Nigerian
Educational and Research Development Council (NERDC) of double standards as the
body also publishes educational materials and thus encroaches on the turf of
NPA.
Clearly, the allure
is with educational publishing for which the risk of incurring loses is slim.
All a publisher requires is to be smart enough to have his book in a school
syllabus or on the recommended list of an examination body like WAEC, NECO or
JAMB and he can be rest assured of breaking even and making a profit. So that
in spite of the harsh economic environment, University Press Plc , for
instance, declared N2 billion as profit before tax in 2013! Other publishers
made their own modest profits as well, which came from textbook publishing,
easily the cash-cow of the sector at the moment.
WITH the explosion of the internet in recent years, and it’s
phenomenal impact on virtually all facets of life, the book has found a
comfortable place in it. The advent of the internet has made some pessimists to
proclaim or prophesy the death of the ‘traditional paperback book’! Writers of
all shades have lashed onto the borderless category or community that the
internet represents to sell their ideas and ideologues. The book publishing,
which is usually regarded as a conservative sector, did not escape being sucked
into the pervasive web, with the e-book or e-learning being the vogue.
All sorts of devices
keep being introduced into the market, and Nigerians have been embracing them
as they come. Such devices as Kindle,
e-reader, iPads, iPones, e-tablet are already defining the e-book revolution. But
what is the fate of publishers in this e-book rat race? How are publishers
coping? How involved are they in getting on the web? How would that impact on
traditional book publishing? How ready are Nigerian publishers in embracing the
new online bug for books?
Kenyan writer and
former director of Chinua Achebe Centre at Brown University, Rhodes Island,
U.S., Mr. Binyavanga Wainaina, has
also declared death for the paper book, saying, “The book is dead as it is
today! So, why not put content on screens for our pupils – mobile phones,
laptops, etc. This is the African hurricane, which is Africa fully transformed
or slide. We are no longer in a place of choice. We need not fear change”.
Only last year,
Osun State Government introduced a tablet, Opon
Imo, to its secondary schools as alternative platforms for books. It was
provided by one of the big publishers, Evans Publishers Ltd, as further
evidence that some of the local publishers are abreast of developments at the
larger world stage. Most of the school texts and recommended texts are uploaded
onto the tablets for the students’ use. According to the state’s Deputy
Governor, Mrs. Grace Tomori,
the tablets “are installed with softwares of lesson notes and textbooks on 17
subjects offered by students of secondary schools as well as past questions and
answers on the West African Senior School Certificate Examination (WASSCE),
National Examination Council Examination (NECO) and the Unified Tertiary
Matriculation Examination (UTME), which will help facilitate students’
preparedness for these examinations.
“The launch and distribution of the computer
tablets, which also contain other extra-curricular subjects including Sexuality
Education, Entrepreneurship, Civic and Computer Education, Yoruba History and
Traditional Religion to secondary school students across the various public
secondary schools in the state is a further attestation to the resolute pursuit
of innovation in the state’s education sector”.
Implicit in this e-learning tool are serious
implications for traditional, paper publishing in the country. Issues that
immediately arise include the future of traditional paper books, piracy, legal
and administrative framework for this new platform to benefit everyone
concerned including publishers, authors and many others.
The Executive
Secretary of Nigerian Publishers Association (NPA), Mr. Kunle Sogbehin, stated
that the fact of e-books already taking roots in Nigeria is not to be contested,
but advised local publishers to embrace it for their own good, as it signified
the future of publishing.
According to him,
“The trend throughout the world now is that content delivery will no longer be
in the form of using paper, as it were. But electronic delivery of books is now
something that publishers cannot run away from any more. What we’re doing now
is to make sure that publishers know their role basically, as content providers.
Now, whether you like it or not, publishers must still provide content that
will be loaded into those devices. What publishers are doing is to actually
position themselves so as to provide the right content”.
In other words,
publishers will need their authors to write books, which would then be uploaded
onto these e-books before they can be delivered to end-users – readers. By so
doing, publishers make themselves indispensable to the learning process.
He further stated, “For
instance, the Osun State’s Opon Imo e-book
tablet for its senior secondary school students is the brainchild of a major
publisher in Nigeria, Evans Publishers Ltd. But the problem is that for now we
don’t have enough infrastructure in Nigeria to support it otherwise it will
even be convenient for publishers to deliver content in electronic format. The
short-term defect is that people may think it will replace the book in paper
form. But we’re going to have a mixed ecosystem of paper books and digital
books side by side for a long time.
“The only important
thing is for publishers to be well positioned to churn out good content. If you
don’t have content, it will be hard to fit into the digital system. But a lot
of our publishers are positioning themselves to partner with IT companies, which
don’t have content, which publishers have. So, that is what we have; this
applies all over the world – IT companies partnering with those who have
content to deliver such content to consumers”.
Unlike Wainaina, Sogbehin
has ambivalent view of the situation. He firmly believes in the continued
existence of traditional paperback books while keeping a close eye on the new
development e-books represent and argues that both formats can and will
co-exist to give options to book lovers of all categories.
According to him, “But
for a long time, we’re going to have a mixed ecosystem in the book industry.
For instance, only short excerpts of novels and such materials will fit the
electronic gadgets, and not the full length. If the e-books can work in the
long run, it will actually provide people that can generate content a lot of
alternative platforms to deliver materials and it will enable content providers
to send their content anywhere in the world without the barriers traditional
books pose – long travel and haulage and all its encumbrances in our bad roads
and warehousing that are expensive.
“However, for a long
time the digital or e-books are not going to displace the traditional,
conventional paper books. Like I said, what we will have is a mixed ecosystem
of both books existing side by side for a long time.
“Like I said, many
publishers are actually working to get onto the digital platforms like the Ipon Imo tablet in Osun State, which was
provided by a major publisher, Evans Publishers”.
Although the MD of
University Press Plc, Mr. Samuel Kolawole, raised issues of infrastructural
problems, piracy associated with e-books, availability of electricity to charge
the devices, he said e-books were desirable and that Nigerian publishers were
positioning themselves for the challenge ahead. He assured that Nigerian
publishers were not far behind in embracing the digital revolution hitting the
book industry in spite of the teething problems that may be associated with it.
Kolawole, however, said challenges like copyright issues needed to be resolved
before such platform could become operational and take firm root.
A senior official of
Longman Ltd, a Lagos-based leading publishing firm, who chose to remain
anonymous, said although the advent of e-books was a positive development and
not a big deal or threat to publishers, raised the issue of proper evaluation
and constant review of the operational framework so that publishers would not be
short-changed in the process.
He noted while e-book
publishing had picked up elsewhere, it was just starting in Nigeria, and so
care was needed to midwife it. He also raised the issue of infrastructure like
epileptic power supply as possible impediment to the platform. Cost of
purchasing and maintaining such electronic device, he further argued, might
pose a challenge given Nigeria’s poor maintenance culture”.
On the example of
Osun State’s launch of Opon Imo for
its secondary schools, he expressed reservations on how far it could go, saying,
“How far do they want to go? When will they start with the primary schools, for
instance? It’s a positive development but can government afford to buy such
device for all? Won’t the cost be higher than traditional books? From
publishing perspective, it’s not a big deal; we provide the content, the
purveyor of knowledge. They should be able to migrate to these platforms.
“Digital platforms
will reduce a lot of production costs – no leasing of warehouses or going
abroad to produce books, as is the case currently. However, publishers have to
have agreement with government on proper pricing. For instance, if a publisher
sells to Osun State and next year, the state hands them over to the next set of
students and so on down the road, how will it benefit publishers? So, there
should be a licensing arrangement for its continuity; they have to look at
issues of digital rights management so it is not circulated round other
would-be users and not be paid for.
“So, it’s not a
negative development, but let’s ensure we have a system in place to work out
all the details regarding its usage so everyone benefits”.
No doubt, the book
industry has come a long way. Still stretching ahead of it is the e-book
revolution that is just unfolding. Whatever the challenges, it appears both
authors, publishers and book lovers are upbeat that the book will continue to
deliver knowledge, which ultimately is wealth for all, especially in a
knowledge economy world that the internet foreshadows!
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